We are BuBS
In the magical year of 1992, deep in the heart of Huskvarna, Sweden, the Lindström family did something bold—they mortgaged their house to chase a dream: to create candy that wasn’t just tasty, but joyfully rebellious. Thus, BUBS was born, not in a lab, but in a swirl of sugar, spirit, and Swedish ingenuity.
We’re a brand that grew from a family’s dream into a global gummy sensation—without losing our quirky charm or ethical heart. And now, we’ve landed in the US, ready to win over a bunch of new fans with our irresistible candy bags!
Completely cravable!
Our candy is chewy, flavorful goodness that’s really hard to resist. We believe candy should be for everyone, and with treats this tasty, it’s easy to see why people keep coming back for more! Oh—and by the way—we’re vegan and gluten-free too!
Sustainability
We’re turning up the fun while turning down our footprint! With a 3% drop in energy, water use, and waste, we’re proving that doing good for the planet can be part of our everyday recipe. From saving watts and water to recycling like pros, we’re all in on building a brighter, cleaner,
and more sustainable future—one cheerful step at a time!
Reusable candy molds
We use cornstarch to shape our candy. Hmmmm…. What does that mean?
Well, it starts with smooth beds of corn flour where the shape of each candy is gently pressed in—like a cozy little mold made of powder. Then, our machines pour the gooey candy mix right into those starchy impressions. Once the candy has dried, the flour gets reused for the next batch. Genius, right? (That was a rhetorical question. Of course it is!)
Swedish “LAGOM”
Lagom is the Swedish art of not too much, not too little—just the right amount of awesome.
At BUBS, we’ve got a very Swedish take on candy and sugar—balance is best. Don’t eat 7 kilos of candy a day (tempting, we know), brush your teeth, floss like a boss, and move your body however and whenever you can. That way, a few sweet treats now and then? No biggie!
Football needs feet, cream buns need cream, and candy?
Well, candy needs sugar. Simple as that.
BUBS Candy FAQ Sweet Answers to Your Tastiest Questions!
What is BUBS candy, anyway?
BUBS is a Swedish candy brand that brings bold flavor, chewy texture, and a whole lot of fun, founded in Sweden, in the forests of Småland county. Known for its iconic skull shapes and sweet-sour foam, it’s the kind of candy that makes your taste buds throw a party.
What’s the deal with Swedish candy culture?
In Sweden, candy isn’t just a snack—it’s a thing. There’s even a tradition called “lördagsgodis” (Saturday candy), where families stock up on sweets for the weekend. It’s all about balance, joy, and treating yourself right. BUBS is proud to be part of that sweet Swedish legacy!
What’s up with BUBS on TikTok?
BUBS is blowing up on TikTok! The hashtag #swedishcandy has become a viral sensation with billions (!) of views! Candy lovers everywhere are sharing their reactions, hauls, and sour-face challenges. Join the fun, tag us, and show the world your best candy face!
Who distributes BUBS in the US?
Mmmmmm…. Tasty question! We have partnered with candy giant Mount Franklin Foods for our US launch. The wonderful people at Mount Franklin Foods will help us manage and manufacture our products as we take the big leap over the pond, so to speak. Because Sweden is just so far away!
Where is BUBS manufactured?
The BUBS candy distributed in the US is proudly made in Mexico for proximity to the US, and we are treasuring our original Swedish recipes. We always use top-quality ingredients and a whole lot of love. It’s Swedish-inspired, globally enjoyed, and crafted with care in every chewy bite.
Is BUBS candy for everybody?
Our candy is chewy, flavorful goodness that’s really hard to resist. We believe candy should be for everyone, and with treats this tasty, it’s easy to see why people keep coming back for more! Oh—and by the way—we’re vegan and gluten-free too!
Where can I find BUBS candy?
BUBS is popping up in more and more stores across the U.S, probably in a shop near you! To begin with, you can find us at Kroger, Five Below, Target, Walgreens, Albertsons, Jewel and Safeway. But more stores will be added soon! Keep your eyes peeled (and your snack drawer ready), because once you find it, you’ll never want to be without it.
Why treat yourself to BUBS candy today?
BUBS isn’t just candy — it’s the kind of sweet that makes your taste buds do a happy dance.
It’s bold, it’s chewy, it’s ridiculously delicious… and honestly, you deserve nothing less.
