Swedish candy is taking the world by storm
Swedish candy has become a viral sensation – especially on TikTok and Instagram. The world has discovered our unique flavors, iconic foam and gummy candies, and the perfect balance between sweet and salty. Classics like raspberry/licorice skulls and sour pacifiers have become hot topics far beyond Sweden. What we’ve taken for granted for decades is now an international taste phenomenon. Candy has never been this trendy – or this Swedish!
The step across the Atlantic
bubs in usa
Swedish BUBS has crossed the Atlantic and won hearts in the USA. With its iconic flavors, playful shapes, and vegan recipes, BUBS has quickly become a favorite among American candy lovers looking for something different – and truly delicious. Sweden meets the world, one piece of candy at a time!
swedish dictionary
Lördagsgodis
Saturday candy – A beloved tradition where kids (and adults!) get to indulge in sweets every Saturday. A mix of gummy, sour, and salty treats is scooped from pick ’n mix walls at local stores.
Plockgodis
Den klassiska svenska traditionen att själv välja och blanda sitt favoritgodis från stora rader av färgglada lådor.
Lösviktsgodis
Ett annat ord för plockgodis – godis man köper i lösvikt. Man fyller sin påse, väger den och njuter!
Gottepåse
En påse fylld med godis eller andra godsaker. Ofta något man ser fram emot hela veckan.
Fredagsmys
Den heliga svenska fredagskvällen med snacks, godis och mys – gärna framför en film eller ett tv-program.
Lördagsgodis
Traditionen att bara äta godis på lördagar. Bygger upp förväntan och gör det extra gott.
Saltlakrits
En svensk favorit – intensiv, salt och ofta överraskande för den som inte är van. Älskad av många, ifrågasatt av andra.
Fika
A cultural ritual, not just a coffee – Swedes take time out of their day to sit down with coffee and something sweet, often with a friend or coworker.
bubs goes viral on tiktok
What started as a local candy favorite quickly turned into a global sensation. When TikTok users began tasting Swedish candy for the first time, BUBS’ unique flavors and playful shapes stole the spotlight. Videos featuring our iconic skulls, sour foam candies, and salty licorice exploded in popularity – with reactions ranging from pure joy to shock and laughter. BUBS became a must-try treat, and suddenly, Swedish candy was everywhere. Sweet, sour, and totally TikTok-famous.
